Dos Equis Social
Forget The Most Interesting blah blah blah. Could that Millennial icon be more cheugy? Say hello to the new Dos Equis. It’s definitely not “interesanté.” Nor is it a younger facsimile of its’ storied past. Today’s Dos Equis is driven by expanding beyond its sunbelt comfort zone. To boldly go where no German-owned Mexican beer has ever gone before – deep into the abyss of TikTok-esque Reels on IG, tweeting amidst the hoards of zealots following the one true orange god, and of course, keeping the relics on Facebook wildly engaged with copy on solid backgrounds because the Strategy teams has proclaimed that the engagement KNOCKS.
As Creative Director of Social, I lead an amazing team of creatives at Sid Lee LA and I could not be prouder of the work we did for our wildly collaborative clients. (Seriously! They were wonderful!)
Here’s a short highlight of the team’s best work.
