xx HELLMANN’S xx
Welcome to Hell. Michigan that is. Just a pitchfork’s throw away from Ann Arbor, this little hotbed of a town was destined to be the place where Americans could get their first taste of Hellmann’s new spicy mayonnaise.
But with all of the client’s money locked up in super bowl caliber big name celebs that happen to be named after deli meat and stinky cheese, the social team was left with table scraps.
Thankfully, organic social thrives on ingenuity. That and an uncanny ability to only cry dry tears when clients inevitably say no to your idea because of a checklist of legal concerns, cultural watch outs, and oddly, something you said that reminded them of how much they dislike their mother-in-law.
So please, take a moment to click and go through Hell…
