xx THE LINCOLN MOTOR COMPANY xx
INTRODUCING THE LINCOLN MOTOR COMPANY
There aren't many creatives who can say they've had the opportunity to break a 90-year-old brand down into its individual parts, then rebuild it. And it was one interesting ride – from helping create the brand's new copy tone to pitching work for the Super Bowl.
The Lincoln Motor Company
The following two print ads ran in The New York Times, The Wall Street Journal, and USA Today.
LET'S GET SOCIAL
In February 2013, the Lincoln Motor Company took over Union, Ogilvie, and Riverside train stations in Chicago, IL.
What makes this project significant is that it's typically used as a retail media buy to tout J.D. Power and Associates claims. But with a little nudging, we were able to give the client a campaign that was more fun and engaging than lists of features and claims.
LINCOLN WISH LIST RADIO
These were the very first radio spots for the newly rebranded Lincoln Motor Company.
Hello, Again Blog
On February 12th, 2013 the Lincoln Motor Company in collaboration with Beck and Chris Milk, launched a digital experience unlike anything ever seen or heard before – a true 360-degree concert experience.
Beck Says “Hello, Again” to David Bowie’s “Sound and Vision”
For some artists, a blank canvas can be intimidating. But if your name happens to be Beck, all you see is possibility – a chance to create something truly one-of-a-kind. Something that not only inspires, but breaks all the conventions of the concert experience.
Welcome to “Hello, Again.”
This is where past creations inspire new ideas. Where the old notions of how a concert is recorded and captured get discarded, and completely reimagined.
It started with an idea – reimagine David Bowie’s classic, “Sound and Vision.” But it needed to be more than just another cover. It needed to be an interpretation unlike anything before, a disarmingly fresh perspective on the familiar.
In collaboration with director Chris Milk, Beck has created a digital experience like no other. By capturing the concert with 360-degree cameras and 360-degree binaural microphones, online viewers will have the unprecedented opportunity to literally experience the show from any and every seat in the house.
This digital experience allows online viewers to click through a variety of lenses to view the show, as well as experience three distinct and different sound origins: an outer microphone that captures the 150+ musicians up close, an inner microphone that represents what the studio audience hears, and finally a center microphone that lets you hear what Beck hears.
So sit back and immerse yourself in a true-to-life concert experience.
This is “Hello, Again.” Let’s play.
Lincoln Now: On The Upbeat
"Texarkana, TX isn’t necessarily the first place you think of when you’re discussing talented jazz drummers. But few things about Fritz Wise are expected. Growing up in the middle of the country, Fritz was exposed to a vast range of music: from the narrative country stories sung by Gene Autry, to the soulful R&B vocals of The Temptations. But with his heart and mind open to all genres of music, Fritz eventually found himself traveling down a road filled with the syncopated beats of jazz.
A friend once told him, the instrument chooses you, not the other way around. And it was with that nudge from fate, that the drums found Fritz and from there, he dedicated himself to mastering his craft.
Because the great musicians have always been the ones who have such mastery over their instruments, that their very emotions ring true and clear – with each and every note."