Beck Says “Hello, Again” to David Bowie’s “Sound and Vision”
For some artists, a blank canvas can be intimidating. But if your name happens to be Beck, all you see is possibility – a chance to create something truly one-of-a-kind. Something that not only inspires, but breaks all the conventions of the concert experience.
Welcome to “Hello, Again.”
This is where past creations inspire new ideas. Where the old notions of how a concert is recorded and captured get discarded, and completely reimagined.
It started with an idea – reimagine David Bowie’s classic, “Sound and Vision.” But it needed to be more than just another cover. It needed to be an interpretation unlike anything before, a disarmingly fresh perspective on the familiar.
In collaboration with director Chris Milk, Beck has created a digital experience like no other. By capturing the concert with 360-degree cameras and 360-degree binaural microphones, online viewers will have the unprecedented opportunity to literally experience the show from any and every seat in the house.
This digital experience allows online viewers to click through a variety of lenses to view the show, as well as experience three distinct and different sound origins: an outer microphone that captures the 150+ musicians up close, an inner microphone that represents what the studio audience hears, and finally a center microphone that lets you hear what Beck hears.
So sit back and immerse yourself in a true-to-life concert experience.
This is “Hello, Again.” Let’s play.
