DURACELL
DURACELL
#PowerASmile Awareness Video
What would it look like to capture a child's smile from a toy's perspective? During this past holiday season, Duracell partnered with Toys for Tots to share the true power of a smile.
This holiday season Duracell partnered with Toys for Tots with the goal of donating one million batteries to children in need.
In less than a month, we concepted and produced this film with the goal of sharing smiles from a very unique perspective – seeing a child smile through the eyes of a toy.