Robbie Izar – ACD/Copywriter
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RADIOSHACK

 

xxx RADIOSHACK xxx

 

RADIO SHACK

I was responsible for content across all of RadioShack's social media channels, including writing video scripts and interview questions. But what I really loved about this job was how scrappy our team was. No huge budgets. No amazing locations. We shot on the fly and made great work by working even harder in post. 

 



 

TWITTER CALLED US

On November 9th, 2011 RadioShack shared out the #ISpy hashtag. Within 8 hours the brand generated 85.5 million #ISpy trend impressions and collected over 171,000 @RadioShack tweet impressions.

What started out as a simple product launch assignment, developed into a recording breaking event for the RadioShack brand.

We delivered our campaign message, Rare Is Beautiful through Twitter by creating the world's largest game of I Spy, helping fans spy rare and beautiful white animals across the course of the day. 

As the results show, the campaign was a resounding success. In fact, Twitter ended up calling our CMO to compliment the campaign. They said they were most impressed with how we found a way to use Twitter as an integral part of the promotion, instead of simply using it as a platform. 

 


RESULTS