THE MUSTANG SENSORY PROJECT
This campaign let Mustang enthusiasts share how their fives senses were awakened through the Primal Power of the Mustang. On the site drivers were encouraged to post POV videos, burnout clips, technical data on their engines or just good old fashioned photos of their Mustangs.
Mustang Primal Scream
This banner capitalized on the built-in microphones laptops. Users would click the banner then unleash a primal scream to see how it rated against the power of the Mustang.
MUSTANG THX EXPERIENCE
Imagine hearing the thunderous growl of the 2014 Mustang in 360° stereo surround sound.
Instead of the normal THX sound that plays before a movie, the audience would be treated to the sound of the Mustang's engine revving and growling in full THX surround sound.
Then the Mustang with its rear tires squealing and smoking, would burst onto the screen and the audience would realize that this THX sound system check was sponsored by the 2014 Mustang.