Robbie Izar – ACD/Copywriter
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FORD MUSTANG

 

xxx FORD MUSTANG xxx

 

THE MUSTANG SENSORY PROJECT

This campaign let Mustang enthusiasts share how their fives senses were awakened through the Primal Power of the Mustang. On the site drivers were encouraged to post POV videos, burnout clips, technical data on their engines or just good old fashioned photos of their Mustangs. 


Mustang Primal Scream

This banner used the built-in mics on laptops to give users the chance to pit their primal scream against the power of the Mustang.


MUSTANG THX EXPERIENCE

Imagine...you're at the movies about to watch Gigli  for the second time because you accepted a horrible dare, when suddenly, the thunderous growl of the 2014 Mustang roars around you in 360° THX surround sound.